Description

Job Summary

The Assistant Product Manager supports the development and execution of product strategies for ethical (non-BPJS) healthcare products. This role has end-to-end responsibility across the product lifecycle, including new product launches and ongoing portfolio management, with a strong emphasis on market analysis, product performance, and pricing strategy.

The role ensures products are competitive, compliant, and aligned with business and customer needs.

General Responsibilities

Product Strategy & Lifecycle Management

• Support and execute end-to-end product strategy from pre-launch to maturity phase
• Manage assigned product portfolios across the full product lifecycle (launch, growth, sustain, phase-out)
• Develop annual product plans aligned with business objectives and market opportunities
• Monitor product performance and recommend corrective actions to drive growth and profitability
• Coordinate cross-functionally to ensure smooth execution of product initiatives

New Product Launch

• Lead and support new product launches, including market assessment, positioning, and go-to-market planning
• Prepare launch timelines, sales tools, and key messages in collaboration with Sales and Medical teams
• Conduct competitive analysis and identify differentiation opportunities
• Track post-launch performance and provide recommendations for optimization

Pricing Strategy & Commercial Support

• Support development and execution of pricing strategies for ethical (non-BPJS) products
• Conduct pricing analysis, including cost structures, competitor prices, and margin impact
• Work closely with Finance and Sales to ensure pricing aligns with profitability and market positioning
• Support pricing approvals, price revisions, and promotional evaluations
• Monitor price performance and recommend adjustments based on market dynamics

Stakeholder & Cross-Functional Collaboration

• Work closely with Sales teams to support product knowledge, detailing messages, and field needs
• Coordinate with Medical, Regulatory, and Supply Chain to ensure compliance and product availability
• Liaise with principals or external partners when required
• Act as a key point of contact for assigned products

Functional Skills and Knowledge

• 2-4 years of experience in product management, marketing, or commercial roles within healthcare, pharmaceutical, or medical devices industry
• Exposure to ethical healthcare products is strongly preferred
• Experience supporting product launches and managing existing portfolios
• Strong analytical and data interpretation skillsGood understanding of product lifecycle management and healthcare market dynamicsSolid knowledge or strong interest in product pricing and commercial strategy
• Structured, detail-oriented, and able to manage multiple priorities
• Good communication and stakeholder management skillsProactive, learning-oriented, and commercially minded

Education

Bachelor's degree in Pharmacy, Life Sciences, Business, Marketing, or related field

Requisition Number: 235410

Job Function: Marketing